Getting closer to your customer and providing them with a more personalised and targeted approach helps you in retaining the customer, but also encourages that customer to spend more of their hard earned cash with you. Surveys on customer loyalty have proven this fact beyond any doubt.
RTL’s loyalty engine powered by US based bLoyal enables you to have a 360 degree view of your customer, whether they buy in store or on-line.
A loyalty program provides businesses with:
* More information about their customers including name, address, email address, and/or phone number
* An understanding of their financial contribution to your business,
* An overview of their purchase behaviours/patterns
* A record of their responses to your marketing efforts.
RTL’s loyalty program can be implemented across multiple channels such as your POS, Facebook, your web and mobile stores. A recent development is its integration with NitroSell. Anyone using a NitroSell based web platform can offer the same loyalty across their different channels. Other third party platforms may require development, if this has not been done already.
“Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at all, for its origin is the human heart-the center of self-respect and human dignity. It is a force which leaps into being only when conditions are exactly right for it-and it is a force very sensitive to betrayal.”
~ Maurice R. Franks